NBW
A high-energy brand video showcasing Naked Bike Works' specialization in mountain bike suspension service, shot in the shop and on the trails.
Client:
Naked Bike Works
Year:
2024
Industry:
Outdoor / Recreation
Duration:
2 Weeks
Services:
Video Production
Overview:
Naked Bike Works is not your average bike shop. They specialize in suspension service and they take it seriously. The goal was to capture both sides of what makes them unique: the precision and expertise happening inside the shop, and the explosive riding that proves it all works. The result needed to feel as high energy as the sport itself.
Challenges:
The video had to do two things at once. Show the technical credibility of their suspension work without feeling dry or instructional, and capture the riding in a way that felt raw and exciting rather than polished and generic. Balancing shop footage with trail footage meant the edit had to move fast and stay cohesive.
Conclusion:
We delivered a brand video that lives on their social media, blending shop work and trail riding into something that feels true to who they are. The specialized tools, the wrenching, the riding. All of it working together to tell one story.
